The administration of a successful survey actually begins with communication. When your employees or customers know and understand that their input is sought and valued, their level of loyalty and/or engagement increases. They also are more likely to contribute honestly and sincerely to your efforts to meet your improvement goals and objectives.

Your Opinions Incorporated Account Manager and Consultants will work with your internal team to design a customized survey communications plan. The plan will inform your employees or customers of the upcoming survey and what they can expect from participating in the process. Opinions Incorporated can provide posters and paycheck inserts, as well as sample promotional, administration and reminder letters or emails.

The plan also will include an approach to sharing the results of the survey, after it is completed, with those who participated. You may conduct the best survey in the world, and take swift action to correct problems and respond to opportunities; but if you don't explain that these actions were taken in response to participant input, you will not capitalize fully on the investment you have made. When people understand that their input has made a real difference, their relationship with your company will be strengthened, and they will be more likely to tell others what a great company it is.