Good survey design involves using the best tools, a deep understanding of the organization and the active participation of the key stakeholders within the client organization.

At Opinions Incorporated we are constantly updating our tools and our consultants work as both practitioners and researchers to maintain our position as a leader in survey design. We track research being done at key universities and at other institutes and by other consulting groups as well. Among the core tool areas; question design, survey methodology, statistical analysis and effective implementation strategies are our key areas of focus.

Using the Strategic Survey Design Workshop™ we become actively involved in learning the unique dynamics of each client’s organization, people and context so that we are prepared to deliver a customized and highly effective survey process. It is this combination of customization and effective survey process which gives the most comprehensive results. Our clients who have used the standard questions sets offered by other firms are often surprised by how much more targeted information they receive through our survey process.

The bridge that links our expertise and the strength of our tools with a highly customized and highly effective survey process is the active participation of the key stakeholders within the client organization. When those who care most about the survey process and the effective use of its results are involved in the sponsorship of the survey initiative, the design of the survey and the use of the surveys "actionable intelligence" the organization itself achieves significant rewards from the survey process.

Strong tools, customization and stakeholder involvement equal a great survey experience.