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About Us


What We Do

Opinions Incorporated is a full-service opinion research organization that produces and administers customized surveys. We help our clients find out what their employees and customers are thinking so they can make better decisions. Good science and strong business knowledge are the hallmarks of the way we design surveys, collect data and analyze results. Perhaps most importantly, we are committed to producing actionable intelligence for our clients. With definitive, action-oriented data, clients are able to confidently solve problems and improve business results. Bottom line, it gives our clients what they need to know more, and risk less.

We provide a variety of surveys: 
 
 Employee Opinion/Engagement
 Customer Satisfaction (Internal or External)
 360º Degree Leadership Development
 Transactional (Exit, On-boarding, Customer Experience, …)

 Special Focus (Safety, Benefits, Compensation, Training Needs, New Product Receptivity…)


We also provide Ph.D. level consulting services to help our clients use the actionable intelligence we provide most effectively.

Customized to Meet Your Needs

At Opinions Incorporated, we take a detailed and deliberate approach to understanding the needs of our clients. That in-depth upfront work then allows us to customize our survey and consulting services to precisely meet those specific needs. Our trademark approach enables us to provide as much or as little design, interpretation and consulting assistance to our clients as required for each specific project.

Global and Stable

Opinions Incorporated was founded in 1989 with the mission to help our clients ask, listen and act effectively. We work with executives in medium to large organizations using The Strategic Survey Experience™ to help them make informed decisions on critical business issues.
Since we opened our doors, we have conducted over 10,000 surveys with over 5,000,000 respondents in more than 32 countries and 20 plus different languages. We have an office strategically located in Slovakia to serve our customers with locations in Europe, the Middle East, Africa and Asia.

Our Process

We start the Strategic Survey Process by helping our clients articulate what they are trying to learn from their survey. Then we begin designing their survey, drawing upon our question catalogs that contain more than 400 field-tested questions. We may use catalog questions as is, customize them, or write questions from scratch. The survey is administered, the data collected and the results encapsulated in our Interactive Report Viewer ™ (IRV™) software. We analyze the data, collecting additional feedback if appropriate, and recommend actions our clients may want to take. As needed, our industrial psychologists and consultants continue to work with our clients through the Plan, Do, Check and Act phases of the PDCA cycle.

Why Choose Opinions Incorporated?

Our Strategic Survey Experience™ is a highly customizable approach to making sure each project is optimally designed and executed to meet client needs in the following ways

 Ask the right things in the right way
 Provide reliable and secure survey logistics and hosting
 Preserve the confidentiality of all responses
 Provide tools to analyze data simply and accurately

 Provide reports on paper, in PDF or PowerPoint, or in interactive electronic form

 Use good science, educate our clients on basic good survey principles and correct
 misconceptions that could lead to incorrect conclusions

 Ensure quick turn-around, providing survey results within days of the close of the 
 survey period


OpinionsContact Opinions: 314.645.8585 | 716 Geyer Ave | Saint Louis MO 63104 | info@opinionsinc.com spacer  
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